Shah Rukh Khan attends the screening of Chittagong directed by Bedabrata Pain in Mumbai. (AFP)
Directed by Bengali filmmaker Aniruddha Roy Chowdhury, the promotional film captures the present day progressive Bengal with its culture, heritage, scenic beauty and various development initiatives.
"This is very encouraging news for us as the jury liked our film," Chowdhury told PTI.
With breathtaking shots of the Sunderbans, mountains, hills, rivers and tea gardens of north Bengal and beautiful sea beaches of Digha, the ad film not only showcases the natural beauty of the state but also highlights the rich cultural heritage of Kolkata and Santiniketan.
A brainchild of the Chief Minister, the film has King Khan proudly saying, "There is something special about Bengal"