Bollywood actor Boman Irani  is set to host a business game show called The Pitch, which aims at encouraging budding entrepreneurs. The winner of this show can win R 5 crore. Quite an experiment, but what’s the reason? “I don’t have time on this planet,” says Irani. “I started at 44, so have to go ahead and do what I want. When Shankar (Mahadevan) said to sing a song with him, I joined him.

But I won’t do things for the sake of doing them. It should excite me,” he adds. And what would make such a show entertaining? “Entertainment has different meanings. Watching this drama of someone fulfilling his or her dream of being an entrepreneur is a story in itself,” says Irani.