Deepika Padukone pushes up scooty sales
Shalvi Mangaokar, Hindustan Times
Mumbai, November 29, 2012
First Published: 15:26 IST(29/11/2012)
Last Updated: 16:21 IST(29/11/2012)
Deepika Padukone seems to be riding high on success, quite literally. The actor’s latest endorsement of a scooter brand has created a flutter in advertising circles. Deepika had bagged the ad immediately after Cocktail’s release, as the company was impressed with her performance as the audacious
Indian Bollywood film actress and brand ambassador Deepika Padukone poses during a 'Fiama Di Wills' product event at Reliance Mart in Mumbai on July 23, 2012.
Veronica in the film.
A source reveals, “Deepika has signed the deal for a huge amount. The owners of the brand thought that she would be the perfect face as she so successfully played the character of a free-spirited girl, who lives life on her own terms.”
We’re also told that after the ad went on air, the sales of the bike have shot up by 20 per cent.
Deepika’s spokesperson told us, “When the brand shared their research, we were also pleasantly surprised with the results. It only goes to show that everyone has loved her performance in Cocktail and has identified with the character.”
The source further adds, “Now the company plans to have a Veronica series, where the character is shown dealing with different kinds of situations.” The campaign is said to be like Aamir Khan’s Coca Cola series, where he was seen in different avatars.
The source points out that the hike in the brand’s sales figures is a huge deal for both the actor and the brand.
In fact, we’re told that it’s rare to see sales go up like this in such a short period of time.
“Deepika’s mass appeal is definitely rising. And she’s clearly becoming a favourite in the ad world now,” the source adds.