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HindustanTimes Mon,22 Sep 2014

Soon on TV: Spas for pigs, dogs with psychics

Reuters  Los Angeles, April 21, 2013
First Published: 02:01 IST(21/4/2013) | Last Updated: 02:03 IST(21/4/2013)

Every dog has its day, and for Afghan pooch Aiden, today is for dancing lessons while cats Lucky and Missy are legally guaranteed their nightly shrimp dinners according to their owner's last testament.

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These are just a few of the "Spoiled Rotten Pets," a new TV series that dives into the world of fawning pet owners who outfit rats in formal wear and pamper Burmese pythons like princes.

The series, which will debut on US cable network Nat Geo Wild on Saturday, follows host Beth Stern as she meets devoted pet owners who go above and beyond spoiling their pets - a venture the network's chief, Geoff Daniels, said was not so hard to find.

"This is about saying that this is more pervasive that anybody thinks," Daniels, executive vice president for Nat Geo Wild, a sister network of the Natural Geographic, told Reuters.

"The show is about colorful and relatable people," he added. "Everybody knows someone like this or does something for their pets to this degree."

Indeed, as the series seeks out the over-the-top pet owner, it also shows they are not alone. After all, there is a thriving market for their spoils of clothing and comfort.

New York resident Cynthia takes time to iron the countless dresses and sweaters that her Yorkie, Toto, wears every day.

"Toto is spoiled," Cynthia says. "I want to do everything possible that I can to make sure that Toto is happy and healthy."

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