The makers of Fukrey, Farhan Akhtar and Ritesh Sidhwani seem to be having a tough time with the choice of title for their upcoming film. Apparently, most people — comprising friends from the industry - seem to confuse it with a very commonly used cuss word and think that the makers have deliberately used the title without keeping letter ‘c’ before the ‘k’.
We’ve heard that Farhan and Ritesh have been going to great lengths to clarify to their friends that fukrey is a Hindi slang meaning vagabonds. Ask Ritesh about this and he says, “Everytime Farhan and I talk to people about our film, Fukrey, they are clueless. We need to explain to them what the name actually means.”
Farhan Akhtar and Ritesh Sidhwani own a production company together and have been friends since over a decade.