Advertisement

HindustanTimes Wed,16 Apr 2014

Prabhudheva’s hologram to promote his next

Shalvi Mangaokar, Hindustan Times  Mumbai, January 22, 2013
First Published: 14:55 IST(22/1/2013) | Last Updated: 14:57 IST(22/1/2013)
Gujarat Chief Minister Narendra Modi has inspired the promotional strategy of ABCD: Any Body Can Dance.

In November, Modi had projected his hologram on stage to address citizens in four cities. Now, the makers of the 3D dance film are planning to use that idea to market their upcoming release. They are apparently shelling out close to Rs. 70 lakh for the technology.

“Prabhudheva, the lead actor, will start work on his directorial, Rambo Rajkumar, soon. He only has nine days to spare for ABCD’s promotion, which is why the makers thought of using his hologram. He will be talking to the media in Dubai, when his hologram will be projected at events in London, New York and Toronto,” says a source.
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved