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HindustanTimes Thu,31 Jul 2014

Artist in profile: Empress Of

AFP   March 11, 2013
First Published: 16:13 IST(11/3/2013) | Last Updated: 16:30 IST(11/3/2013)

Effortlessly cool Brooklyn resident Empress Of is gearing up to drop her debut EP, Systems, on April 1, and her latest single from the EP, Hat Trick, has been causing a buzz on the indie music blogs, having been described as a total dream-pop choon (Pop Labyrinth). 

The forthcoming EP, Systems, from Empress Of  ©All Rights Reserved
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Who? 
Back in 2012 Brooklyn-based twenty-something Lorely Rodriguez, better known as Empress Of, began uploading a series of one-minute ideas on the songwriting process to YouTube under the title Color Minutes. As a result of this artistic project, her initial two songs Don't Tell Me and Champagne, were formed and, in November 2012, released on 7 vinyl.

Following these humble beginings Empress Of has been busy recording her forthcoming EP, Systems, which is slated for released worldwide -- excluding the US --  on April 1 by Double Denim Records before hitting the US on April 2 via Double Denim Records and Terrible Records. The four-track EP contains two songs in English -- the single Hat Trick and "No Means No" -- and two in Rodriguez's native language of Spanish -- Tristeza and Camisa Favorita.

Why the buzz?  
The first single off the EP, Hat Trick, has caused a massive stir across the indie music blogs. Pitchfork described it as a fully blossomed pop song, weaving byzantine harmonies through thick washes of electronic textures; Turntable Kitchen called Hat Trick warm and hypnotic and NME described it as a beauty. Given the positive reaction to the single, the buzz around the forthcoming album is building fast. 

What to listen to?  
Listen to Hat Trick and Don't Tell Me at soundcloud.com/empressof and order the EP through Double Denim at doubledenimrecords.com.

Where to see? 
Empress Of is playing SXSW on March 12/13 of March followed by a series of gigs in the New York area, details of which can be found via her excellent, if somewhat bizarre , Craigslist-inspired website at empressof.me/TBA. For more information on Empress Of, and to keep up-to-date with all the latest news, follow her on Facebook at facebook.com/EmpressOf.

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