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HindustanTimes Sat,02 Aug 2014

Aamir doing fantastic job with Satyamev Jayate: Ritesh Sidhwani

IANS  New Delhi, May 21, 2012
First Published: 18:17 IST(21/5/2012) | Last Updated: 19:12 IST(21/5/2012)

Film producer Ritesh Sidhwani, who is co-producing Aamir Khan's next movie Talaash, is impressed with the actor's TV debut Satyamev Jayate, aimed at bringing a positive change in society.

"Aamir's show is a brilliant effort. It is fantastic what he is doing. Through the show, he is making everyone socially responsible and aware," Sidhwani told IANS.

The show hits upon social evils and issues in the country, and so far Aamir has been seen talking to victims of female foeticide, child sex abuse and dowry. He also doles out statistical facts to support his quest for change.

There have been many shows in the past that have tried to portray the real life trauma of people, but Sidhwani says Satyamev Jayate, aired on Star Plus, is incomparable.

"One cannot compare it with other entertainment shows. He is dealing with issues on his shows that everyone knows, but nobody talks about. The show might take some more time to grow but it is something everyone should be proud of," he said.

The producer, who runs the banner Excel Entertainment Pvt. Ltd. along with actor Farhan Akhtar, appreciates Aamir's decision of being different.

"It is commendable that he did not choose a run-of-the-mill show and merely hosting it for the heck of it. He is doing what he believes in," said Sidhwani, who has produced films like Dil Chahta Hai, Lakshya, Zindagi Na Milegi Dobara and Don.

The first episode of Satyamev Jayate was aired May 6 in eight languages on nine channels, including seven STAR TV network channels, ETV Telugu and national broadcaster DD1.

The show has seen huge positive sentiment across viewers. It has generated much buzz on internet with "Satyamev Jayate" recording more popularity than its host Aamir on search engine Google India. It also trended on Twitter, occupying the top five slots out of 10.

The launch episode was viewed by 90 million people and was the highest rated show with 4.1 television rating (TVR), according to Television Audience Measurement (TAM) data.

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