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HindustanTimes Sun,31 Aug 2014
Capital city managers
Mallica Joshi, Hindustan Times
New Delhi, August 30, 2011
First Published: 12:14 IST(30/8/2011)
Last Updated: 09:43 IST(31/8/2011)
Knowledge hub: FMS prefers the tag of ‘management school’ to that of ‘business school’

Teachers at FMS recently held a discussion on Brand Anna — a peep into the reasons for the success of Anna Hazare’s recent movement at Delhi’s Ramlila grounds. It was a discussion that looked at the successful marketing strategy, keeping in perspective the theory of demand-supply.

This is an instance of the learning opportunity offered by the institute.

Amol Endait, a second-year MBA student, says, “Being part of university culture is an incomparable experience. It’s not uncommon for FMS students to have their lunch at Delhi School of Economics with economics students and attend German and French classes with students from St Stephen’s and Hansraj in the evening.”

Over the last year, Endait has written a business plan paper, suggesting ways to ensure the Millennium Development Goal of eradicating poverty from the country is met.

He has also written project reports on marketing strategies for big multinational companies.

FMS prefers the tag of ‘management school’ to that of ‘business school’. “Social issues that can use a management perspective are always on the priority list for our students and, hence, we are a management school and not a B-School,” says Raj S Dhankar, dean, FMS.

What is it that has enabled this school with a difference to improve its ranking year after year? Students and the administration say it is the faculty. Most of the 35 faculty members have put in long years in academics or management. “Despite a system where there is no evaluation of teachers by students, we maintain high standards,” Dhankar, who also teaches finance, says.

A factor that has helped in placements is the strong alumni network. The college has a close-knit network of more than 5,000 alumni members. They come to the campus often, guiding students and giving guest lectures.

The top recruiters here are ABN AMRO Bank, American Express, Deloitte, Bristlecone, KPMG, Amway and Wipro Technologies.

“Our placement figures have been improving steadily over the years. The year 2010 saw an increase of 12% in the salary package as compared to 2009. The highest placements were in the finance sector,” says Dhankar.

Rekha Nath, 34, who graduated from FMS 10 years ago, works with a leading FMCG company and does volunteer work in her spare time.

With the kind of education, experience and interactions I had in college, I knew I had a responsibility towards society,” she says.

It is not always nose to the grindstone at FMS. The institute has an immensely popular ‘silent auction’ where students bid on items and services offered by fellow students. The bids can be for things ranging from organising an iftaar party to coaching classes to a bike ride. The money collected is spent on social initiatives.

FACT FILE
Established in:
1954
Main course: MBA (general)
Other courses: Three-year MBA for professionals (evening); a three-year MBA in healthcare (evening)
Course fee: Rs 5,000 per semester
Number of students per batch: 512 first-year MBA students + 100 PhD students
Faculty to student ratio: 1:32
Facilities offered: WiFi, well stocked library and video conferencing
Day zero placements: 50%
Top recruiters: ABN AMRO Bank; American Express; Deloitte; Bristlecone; KPMG; Amway; Wipro Technologies
Famous alumni: Ajay Mahajan, managing partner, Union Bank of Switzerland; Arpita Vinay, sales and service (premier) HSBC India; Dalip Sehgal, managing director, Godrej Consumer Products; Ritesh Idnani, COO, Infosys BPO


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