Paolo, right, serves Kiyoko ice cream in a pet shop in Rome, Monday, June 18, 2012. Gelato for dogs contains no milk products harmful to canines. With temperatures in Rome topping 36 degrees Celsius (97 degrees Fahrenheit), dogs are lapping up the icey treat at a pet supply store on the outskirts of the capital. (AP Photo/Andrew Medichini)
Dog-owner Anna Bordoni couldn't resist a taste from her mutt Elsa's cup and declared it "fantastic."
Rome vetrinarian Marialivia Palmieri says water remains the best cool-down treat for dogs. But she said the special canine gelato does dogs no harm — and can be gratifying for pet and owner.
Flavors come in vanilla, rice and yogurt and a serving costs €2 ($2.50).