Veteran Telugu film producer and noted lyricist MS Reddy, popularly known as Mallemala on Sunday passed away at his residence in Film Nagar in Hyderabad due to prolonged illness. He was 87.
A Gandhian, Reddy was born on August 15, 1924 near Nellore. Sahaja Kavi as he is known for his lyrical simplicity in penning poems, Mallemala penned more than 5,000 lyrics and played a vital role in the shifting the Telugu film industry from Chennai to Hyderabad.
Andhra Pradesh chief minister N Kiran Kumar Reddy expressed sorrow at the demise of Reddy. In a condolence message, the chief minister said Reddy rendered invaluable service to the Telugu film industry. He also conveyed his sympathies to the bereaved family.
TDP president N Chandrababu Naidu, actor Chiranjeevi, BJP leaders Venkaiah Naidu, G Kishan Reddy also condoled the death of Reddy.
Dada Saheb Phalke awardee and thespian Akkineni Nageswara Rao, noted film producer and Dadasaheb Phalke awardee D Rama Naidu were among several Tollywood personalities visited Reddy's house and paid homage.
The veteran produced several films, including a mega production Bala Ramayanam with 3,000 child artistes, which bagged Best Children's Film Award. He portrayed the role of chief minister in one of his films Ankusham. He also produced films like Aagraham and Ammoru.
Reddy had served as president of Telugu Film Producers Council, South Indian Film Writers Association, Film Nagar Cooperative Housing Society and chairman of AP Film Development Corporation.
Reddy's son Shyam Prasad Reddy, is also a film producer.