To promote tourism in Ladakh, the Jammu and Kashmir government is planning to introduce more events during the 15 day-long Ladakh festival going to be held from September 1 to 15 in Leh.
Located in between Karakoram mountains in north and Himalayas in south at the altitude of 3000 mtr above sea level with huge barren mountains, Ladakh is the land of Buddhist monasteries and adventure tourism which has been the main attraction for the tourists across the world.
Addressing a press conference in New Delhi on Monday, Jammu and Kashmir Minister for Tourism Nuwang Rigzin Jora said, “Monastic dance, folk music, polo matches, archery matches, white water rafting, camel safari and Thangka exhibition where the centuries old rare and sacred artifacts are displayed will remain the main attraction during the festival to attract more and more tourists.”
Ladakh has lot of potential for adventure tourism, trekking, white water rafting, sand skiing, polo and much more.
Jora added, “Ladakh has great potential for adventure tourism and has potential to attract tourists from all over world. The festival will be the main attraction to promote the tourist destinations of Ladakh and extend the tourist season in the region.”
The 15 days Ladakh festival is the biggest annual event organised at the local level by the department of tourism, government of Jammu and Kashmir, in collaboration with Ladakh Autonomous Hill Development Council (LAHDC) and
local administration and has now firmly established as the showcase event of the region.
Now, the Jammu and Kashmir department of tourism is planning to introduce more events in the festival to establish it as a major tourist destination and extend the tourist season in the region.
The minister further said that government also plans to develop the theater of Kargil war- Kargil, Tiger Hill, Tololing and Drass town in Ladakh as the major tourist destinations. The tourism department plans to set up tented accommodation and pre-fabricated huts in these areas to enable tourists to come and enjoy the scenic beauty.
During the festive season, the local hotel association has announced a 30 per cent rebate on tariff whereas the local transporters will offer 25 per cent cheaper rates.
Secretary Tourism Tanvir Jan and Director Tourism Kashmir Farooq Shah were also present during the press conference.