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HindustanTimes Sat,19 Apr 2014

100 year old recipes from undivided Bengal hit Facebook

PTI  Kolkata, July 07, 2013
First Published: 12:58 IST(7/7/2013) | Last Updated: 13:11 IST(7/7/2013)

Traditional grandma's recipes from the erstwhile 'Purbobanga' notched up a record hit of 20,000 likes on Facebook in just five days' time, reaching out to the pizza-burger crowd.

"It is amazing to see how kalmi sag, bhaji masala and Katla maacher roast, delicacies from erstwhile 'Purbobanga', now Bangladesh, find takers from the net generation who click likes on the images and recipes given underneath," a spokesman of the site having introduced the hundreds of years old delicacies of the then undivided Bengal on web with recipes, said.

Similalry Chingri Machher malaikari, a typical Bengali dish having originated from 'Poschimbango' got the highest number of likes among the social networkers."

"When you can't deliver the dishes, which can't be cooked at home with the same smell and flavor any more, FB and Twitter become the best medium to give others the next alternative option," he said.

The FB page will now upload details of 'Aamporar Shorbot' and 'Gandhoraj Ghol', besides Mangshor Chop, Chingrir Thoda cutlet and Dhaniya fried Chicken, the last two newly invented fusion brands conjured from the net feedback and also included in the Thali, pictures of which have also been uploaded for the yuppie brigade who have not forsaken their roots, Sushanta Sengupta, celebrity chef of fine dining outlet 6 Ballygunje Place, said.

"The over 40,000 visits to our FB section for gourmets, in a short span, made us wake up to this reality and we are trying to improvise, tailoring and catering to a large section of the professionals," Sengupta, associated with the outlet specialising in traditional Bengali delicacies, said.

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