Anxious to arrest its slide in Uttar Pradesh ahead of the 2014 Lok Sabha polls, the BJP came up with an elaborate action plan on Wednesday, when the newly elected office bearers of the party held their first meeting.
Apart from an election and a disciplinary committee, 23 fact-finding committees were set up to conduct a reality check on the ticket aspirants.
The party plans to take feedback from ground level before it takes a decision on the candidates.
To improve on the contact with masses, the party has taken up a two-pronged approach.
While the workers will conduct a door-to-door campaign to distribute booklets focusing on the 'good governance' in BJP-ruled states, an agitation plan has been chalked out which would portray the party as one that "cares for the people".
The agitation programme would be kicked off from Saharanpur on April 12 with a massive farmers' rally, said party spokesman Vijay Bahadur Pathak. It would be attended by BJP chief Rajnath Singh and UP legislative party leader Hukum Singh.
Thereafter, three more rallies are to be held -- in Lucknow on April 22, Bareilly on May 1 and in Lakhimpur on May 15.
In May, the BJP would also start a 'Gaon-chalo, gali-chalo' campaign, through which the party workers would reach out to the people.
The leaders plan to identify "active party workers" who would be able to help it "reach the un-reached", said a party leader.
"We would give the cadre a free hand to identify the local issues that are affecting the people," said state BJP chief Laxmikant Bajpai. "Thereafter, they would have a free hand in holding protests and agitations as well.