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HindustanTimes Wed,20 Aug 2014

5 doctors rapped for advertising services

Priyanka Vora , Hindustan Times  Mumbai, July 09, 2013
First Published: 10:06 IST(9/7/2013) | Last Updated: 10:13 IST(9/7/2013)

The Maharashtra Medical Council (MMC) has issued a warning to five doctors in the state, including 2 from Mumbai, for allegedly breaking the code of medical ethics by advertising their services which also promised cures for chronic ailments.

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Under the Medical Council of India norms, doctors cannot advertise their medical services.

The doctors’ ads were brought to MMC’s notice by several medical organisations. Dr Amarnath Upadhye and Dr Anil Patil are from Mumbai, while Dr Lohiya Bhagwandas, Dr Shaukat Kazi and Dr Umesh Mundada are from other districts in the state.

On Friday, the MMC had called all the doctors for a hearing and issued them a warning after they submitted an unconditional apology.

“If they indulge in advertising again, they are liable for suspension of their licenses. Most of these doctors published ads, on a regular basis, proclaiming good results of their medical services. One of the ads claimed to cure diabetes through surgery; such false claims are in violation of the medical ethics code as well as the Magic Remedies Act,” said a MMC member.

According to the MCI regulations, a registered medical practitioner cannot solicit patients by advertising in any mode. Doctors cannot print their photos on letter heads and even sign boards are considered as self-advertisement.

“MMC has decided to take serious action against advertisements in any form by individual doctors and or hospitals,” said Dr Kishore Taori, president, MMC.


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