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HindustanTimes Thu,10 Jul 2014

Entrepreneurs to discuss development at CRY summit today

Pankti Mehta, Hindustan Times  Mumbai, January 11, 2013
First Published: 01:32 IST(11/1/2013) | Last Updated: 01:33 IST(11/1/2013)

To encourage more businesses to play their part in creating a sustainable future, non-governmental organisation CRY (Child Rights and You) will hold the CRY Corporate Responsibility Summit on Friday.

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This is the second edition of the summit and will feature prominent business leaders discussing issues of development, and how the corporate, societal and government sectors can work together to promote human rights, child rights and environmental protection.

John Elkington, a global authority in corporate social responsibility and sustainability, will conduct a masterclass on new global initiatives and experiments in this field, and their application in the Indian context.

Elkington will also moderate a panel discussion on leadership and corporate responsibility; panellists for this session include Harsh Mariwala, chairman and managing director of Marico Limited; Anand Kripalu, president, India and south east Asia for Mondelez International; Ronnie Screwvala, CEO and founder of UTV Group; and Bhaskar Chatterjee, director general and CEO of the Indian Institute of Corporate Affairs.

Other sessions will explore topics such as employee engagement and building a culture of volunteering, and whether a brand’s socially responsible image affects the Indian consumer’s choice.

CRY will also introduce the CRY Child Rights Champion Award at the event, to recognise companies whose business policies and practices work towards building a better future for children.

“Child rights is a very complex issue, so daunting that companies often think it’s too big to tackle and choose another issue to support instead,” says Elkington.

“This summit is necessary, because it will help find solutions to this problem, especially in a country like India, where 26 million children are born every year,” he says.


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