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HindustanTimes Fri,24 Oct 2014

More than 8 lakh of you are reading us in city

HT Correspondent, Hindustan Times  Mumbai, January 30, 2013
First Published: 01:06 IST(30/1/2013) | Last Updated: 01:08 IST(30/1/2013)

More than eight lakh Mumbaiites now read your favourite newspaper, which continues to be the No.2 English daily broadsheet in this city for the ninth time in a row, according to the latest round (Q3, 2012) of the Indian Readership Survey released by the Media Research Users’ Council on Tuesday.

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Hindustan Times’ average daily readership (AIR)  touched 8.01 lakh, ahead of both DNA and Mumbai Mirror.

HT has emerged as the fastest-growing English daily in the top socio-economic category, SEC- A, adding 83,000 readers in the past one year.

HT also added 48,000 young readers (12-29 yrs) in the past one year, reflecting our growing popularity among the discerning and the youth.

While numbers alone are not necessarily the best measure of a truly good newspaper, we believe that our success in Mumbai is a reflection of the faith you place in our journalism.

Through our many strong editorial initiatives — among them HT for Mumbai, under the umbrella of which we have campaigned to Make Mumbai Safer for Women and for better civic amenities — we have constantly endeavoured to inform and empower you.  

In the Delhi-NCR region too, Hindustan Times maintained its position as the No. 1 English daily for the 11th time in a row with an AIR of 21.99 lakh, a lead of 80,000 readers over its closest competitor, The Times of India (ToI).

HT also reaffirmed its position as the first-choice newspaper among the more educated and affluent households of Delhi-NCR, with a 2.15-lakh lead over ToI among SEC-A -- a lead which has jumped by more than 25% in just the last one year.

Mint, HT Media’s business daily, continues to hold its No. 2 position nationally, with 2.26 lakh daily readers.

Hindustan, the group’s Hindi daily, continued to grow, consolidating its No. 2 position among all newspapers in India with a total readership (TR) of 3.90 crore.


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