HindustanTimes Sun,21 Dec 2014

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Sneha Mahale, Hindustan Times  Mumbai, May 01, 2013
First Published: 13:46 IST(1/5/2013) | Last Updated: 19:39 IST(1/5/2013)

The reach of social media has grown by leaps and bounds in the last few years in India. It shouldn’t come as a surprise then that there has been a rise in the number of initiatives and ventures that started on Facebook or Twitter and went on to become an offline activity. The same is true for the book donation drive, Books On Toast, which returns for a second time. To take place on May 12 and 13, the event that is being organised by Anuya Jakatdar hopes to better its last year’s collection of R60,000- which was then donated to charity.


“Twitter was and remains our biggest platform. Last time around, I posted daily tweets and news about the event spread via word of mouth,” says Jakatdar, adding that they managed to sell the approximately 1,000 books back then. “The last few were given to the raddiwalla (scrap dealer), and that money was added to the book-donation kitty.” To help out, you can give away books that you don’t need to around 13 centres across the city. The last day for donation is May 5. “Our only condition is that the books should be in a good state,” says Jakatdar. While paperbacks will be sold for R50, hardbounds will cost R100. Mills & Boon copies will be available for R20 each. Visitors can also avail Happy Hours for a certain time every day, when books will be sold for cheaper rates. A tweet stating the timings will be sent out every day, after which visitors can bag an unlimited number of books for a fixed price.

Details of the donation drive can be accessed on their Facebook page or by using the #booksontoasthashtag. “There is no restriction on the number or type of books you can donate,” says Jakatdar. The proceeds will be given to an NGO called Lok Seva Sangam that has been working for the past 30 years, helping with the diagnosis, treatment and rehabilitation for tuberculosis, leprosy and HIV+ patients and their project Familia De Ouro, for sustainable community development through mixing of different cultures, vocational training and Capoeira (a Brazilian martial arts technique).

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Books On Toast is on the lookout for volunteers to man stalls, put books back in place and work the cash register. “We also need big, strapping men or anyone needing exercise to carry the books up and down the stairs and help set up the venue,” says Anuya Jakatdar. To volunteer or simply donate a book drop an email to  booksontoast@gmail.

The book sale takes place on May 12 and 13 at Candies, Pali Naka, Bandra, from 11 am to 9 pm.

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