Delhi chief minister Sheila Dikshit on Wednesday launched an initiative under which donation centres are being set up across the city to collect woollen clothes for distribution among the homeless and poor people.
The 'Spread the Warmth' initiative has also deployed mobile vans to collect woollen clothes from individuals and corporate houses so that the poor and homeless can survive the biting cold condition in the city.
One such mobile van painted with words "Spread the Warmth" was flagged off by Dikshit.
The initiative has been backed by real estate developer M3M group and NGO Agewell Foundation.
Speaking on the occasion, Dikshit complimented both the organisations for their novel initiative which will continue till January 31.
"We are delighted to be a part of this campaign. At M3M we believe that business and social growth go hand-in-hand and it's an ethical duty of the corporates to come together to donate for the noble cause," said Pankaj Bansal, director of M3M Group.