The Delhi Traffic Police's unique initiative to reach out to public through Facebook is giving some erring cops a tough time.
Setting an example, the traffic police have prosecuted as many as 273 police personnel, including over a dozen traffic cops in a span of eight months (mid-May till February 5) for violating traffic rules.
All of them were prosecuted on the basis of photographs clicked and uploaded on the police force's Facebook wall by ordinary people, Delhi traffic police officers said.
"We have gone one step ahead with our men who have violated traffic rules. All traffic policemen who have violated norms have been shunted out of the department," said Satyendra Garg, joint commissioner of police (traffic).
Out of 273 police men prosecuted, a total of 80 were in police vehicles, while the rest 193 were in personal vehicles when they were caught violating the norms, he added.
Violations are of many kinds. Some were riding a two-wheeler without helmet, some were jumping red lights, while some were driving vehicles with tinted glasses, said sources.
The Delhi Traffic Police started policing via social networking site in May last year. Around 50,000 people have joined the Delhi Traffic Police through Facebook to help bring the traffic in order.
"Not only this, the site also has become our idea-chamber for better traffic management," said Garg.
Based on suggestions posted by the people, the traffic department has launched a number of special drives in the city.
Initiating a drive against school vehicles violating traffic laws on January 31, traffic police prosecuted about 1,900 vehicles in a week, they have also prosecuted 37,000 motorcyclists in 15 days during a drive in January.
Coming heavily on unauthorised 'gramin seva' auto service, the traffic police have prosecuted about 1,000 autos during first week of February
"These are the special drives that the department generally does not conduct. But through Facebook's interactive page, hundreds of people have drawn our attention to various menaces and we have started concentrating on these areas," said a senior officer of Delhi traffic police.