Advertisement

HindustanTimes Thu,17 Apr 2014

FB, Twitter connects UPA with youth

Zia Haq, Hindustan Times  New Delhi, February 26, 2013
First Published: 02:19 IST(26/2/2013) | Last Updated: 03:49 IST(26/2/2013)

The information and broadcasting ministry will move the Cabinet to set up a “social media” wing under it, a move to ramp up the government’s online presence.

Advertisement

Information and broadcasting minister Manish Tewari, who, at 47, is relatively young, has been driving the project, putting together a young team of techies.

The ministry has taken gingerly steps to set up a Facebook page, an official blog and a Twitter handle. It has been stumped by the response. Within months, its Facebook page had more than 1,20,000 views and 1,500 users visit the government’s official blog daily, according to government data. Among them was a Paris-based researcher wanting information on his subject.

http://www.hindustantimes.com/Images/Popup/2013/2/26-02-pg15a.jpg

Although many Indian politicians use social media, the government itself had not leveraged its potential. Yet, research shows that social media is more persuasive than television ads. Nearly 100 million Indians, more than Germany’s population, use the Internet. Of this, the 40 million who have broadband and are most active on social media.

A key hook will be to break important government news simultaneously on these sites first. A less-than-apparent aim is to connect to a growing class of disenchanted urban youth, ahead of a general election.

The government blog site has a rich historical fare: users can hear Gandhi and Nehru speak, download old film posters or access rare documents, some of them pulled out of the state-run All India Radio and Doordarshan’s archives.

Advertisement
more from New Delhi

Delhi: HIV patient gets 7 years' jail for robbery

A Delhi court has sentenced an HIV-positive man and his wife to seven years in jail for robbery and house trespassing. The court said there were no grounds for leniency on account of health since such crimes were on the rise and needed to be curbed.

Advertisement
Most Popular
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved