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HindustanTimes Fri,29 Aug 2014

HRD goes filmy to promote education

Vanita Srivastava, Hindustan Times  New Delhi, August 28, 2013
First Published: 00:39 IST(28/8/2013) | Last Updated: 01:04 IST(28/8/2013)

In an attempt to widen the reach of the Right to Education (RTE), the HRD ministry has roped in Bollywood stars by getting a star studded RTE video made which  helps children understand the importance of going to school.

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The four minute video, to be launched by HRD minister Pallam Raju on August 29, will show film stars like Ranbir Kapoor, Anushka Sharma, Katrina Kaif  and Imran Khan invite children to experience the joy of learning at school.

The video has been produced by the National Film Development Corporation(NFDC) and Rizala Films in association with Boot Polish Films. It has been made on behalf of the Sarva Shiksha Abhiyan division.

The video which will be disseminated through Prasar Bharti in 15 different languages captures access to quality education, emphasis on overall development of children including specially abled children as well as highlighting the importance of educating girls.

The vibrant video shows children across different terrains from Leh to Sikkim to Kutch to Mumbai and others, walking to school.

‘Tan tan tan, sunoghantibaji school ki, chalo school tumko pukaare……’ has been sung by Sonu Nigam and Sunidhi Chauhan , requesting parents to send their kids to school.

The peppy track beautifully captures the essence of the Right to Education and highlights various features of schooling like uniforms, books, playgrounds, libraries, mid day meals etc.

http://www.hindustantimes.com/Images/Popup/2013/8/RanbirKapoor_kid.jpg


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