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HindustanTimes Thu,23 Oct 2014

The Electronic Wave

Samarth Goyal , Hindustan Times  New Delhi, October 05, 2013
First Published: 17:53 IST(5/10/2013) | Last Updated: 19:33 IST(5/10/2013)

After a succesful edition of electronic dance music last year in North India, the Sunburn festival is back. Promising to be bigger and better than the last year, the festival this year will include artists such as Dash Berlin and Nervo, who will perform in the Capital today.

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“With a truly eclectic line-up the festival promises to knock your freaking socks off. The Delhi crowd is going to be blown away by the mix of music,” says Shailendra Singh, joint managing director, of the company which is organising the fest. This year, the festival will have two stages — electro and trance. Lost Stories, a local electronic group, say that the festival is the best platform for them to perform at.

“Sunburn is a brand in itself and is undoubtedly one of the pioneers of dance music revolution in India. We have been playing at Sunburn Festival for three years now, and it certainly gets better and bigger each year. Being Asia’s premier dance music festival, it has facilitated to put our country's name on a global map for party-goers around the world. It is not too far that India will be one of the top party destinations of the globe,” says a band member of Lost Stories.

Anish Sood, one of the artists performing at the festival, says that electronic dance music is the next big thing in India. “With the rate at which the dance industry is growing we could definitely be a serious global player in dance music. However I do believe it will need a lot of support from the government to ease regulation. With the current state of regulation in most cities, it’s going to be very difficult to grow beyond a certain point,” says Sood.

American producer, DJ Shogun, who will be performing at the festival too, cannot hide his excitement and is looking forward to play at the festival. “I hope they’re ready for me at Sunburn Noida. I would be playing everything from darker and emotional tracks to banging big-room tracks,” he says.


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