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HindustanTimes Fri,11 Jul 2014

MCG to modify ad policy, highway billboards may go

Dhananjay Jha, Hindustan Times  Gurgaon, February 13, 2013
First Published: 01:11 IST(13/2/2013) | Last Updated: 01:12 IST(13/2/2013)

After complaints over billboards causing visibility issues on the Gurgaon Expressway, the Municipal Corporation of Gurgaon (MCG) has drawn out a modified outdoor advertising policy.

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Taking cognizance of a PIL filed by a city commuter last year, the Punjab and Haryana high court had rapped the corporation over unipoles being a commuting hazard and sought an affidavit regarding action taken.

“We cannot reveal anything about the modified outdoor advertisement policy since we have to submit the same in the high court on February 14,” said Anju Chaudhary, joint commissioner (headquarter), Municipal Corporation of Gurgaon.

She, however, said the corporation has ensured ads on unipoles, under the new norms, do not create a visibility hindrance for commuters on the expressway, highways and any other roads in the municipal jurisdiction.

“We have a list of 48 unipoles that need to be removed,” said a senior MCG official, adding that notices have been issued to malls and high-rise commercial towers using wall wraps meant for advertisements.

As per existing norms, each billboard on a 15-feet-long pole must be 30x15 in size and at least 3 metres away from the road. They should not be installed close to a curve or traffic signals. Also, they should not be highly reflective or use electricity back-up.

“Most unipoles did not meet prescribed norms and created visibility problems for commuters,” said the MCG official, adding that if the court orders removal of all unipoles from the expressway and highways, the corporation will enforce it.

Last April, the MCG had awarded tenders for as many as 72 unipoles along the Gurgaon Expressway and other highways at the rate Rs. 120 and Rs. 100 per square foot depending on the area’s commercial valuation.


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