India is showcasing its rich contemporary art and culture, fashion and Bollywood and food and wines at a 'Namaste India' event currently underway here.
The celebration of India in the Eternal City has been organized by the Indian embassy and the Comune di Roma (City of Rome) and initiated by the Indo-Italian Chamber of Commerce, Mumbai.
This is the biggest manifestation of India in Rome for many years and shows the appreciation of Indian art, culture and business development opportunities between India and Italy in a varied way, the Indian embassy said.
The 10-day-long event that will conclude on July 18 would include performance by artists, both classical and folk, the latest of Bollywood, a major fashion show and food festival as well as interaction with visiting Indian delegations on tourism and film production.
A special exhibition on the heritage of Goa and tasting sessions of Indian wines will also be part of the event.
Andhra Pradesh, which is the partner state of 'Namaste India', has a large presence at the event.
In the cultural segment, two groups of performing artists will depict the diversity of Indian culture. Internationally acclaimed folk and pop singer Ila Arun and Odissi maestro Guru Gangadhar Pradhan lead the groups.
A tourism delegation is visiting Italy to promote two-way travel between India and Italy. Coinciding with the delegation's visit is a tourism seminar organised by the Indian embassy in association with India Tourist Office, Milan and Indo-Italian Chamber of Commerce.
The seminar will coincide with the launching of Milan-New Delhi flight by Italian flag carrier Alitalia.
A group of Indian tour operators are also visiting Italy to promote India in Italy, while a group of Italian tour operators and journalists will visit India to promote Italy in India.
A delegation of Indian film producers will also visit Italy during 'Namaste India'. The delegation will include Ramesh Sippy, Mukesh Bhat, Bobby Bedi, Harjaspal Baweja, Govind Nihalani, Bhawana Somaya, Aditya Bhattacharya, Smitha Thackeray, Pritish Nandy, Anshuman Swami, Mantena Madhu and Praveen Nischol.
Besides exploring locations, the producers will meet their Italian counterparts at a seminar on "Opportunities for doing business between the Indian and Italian Film industry" organised by Italy's Cinecitta.
The interaction could lead to Indian-Italian co-production of films.
The diverse range of modern Indian popular cinema will be on view at the 'Namaste India' film festival.
Ten films - Autograph, Maqbool, Teen Deewarein, Patalghar, Saathiya, Kaante, Koi Mil Gya, Dev, Bollywood Calling and Munnabhai M.B.B.S. - will be screened during the event.
With Indian fashion gaining greater recognition in the fashion-conscious markets of Europe, there will also be an Indian fashion show during 'Namaste India'.
Fashion designer Suneet Verma of Delhi will showcase his collection at Hotel Hassler. A group of leading Indian models will present his creations.
An exhibition of pictures by well-known photographer Binoy Behl on the unique cultural heritage of Goa, titled "Velha Goa", has also been organised during the festival.