From virtual to reel, the Facebook fancy of our film folks goes a step further, as Shah Rukh Khan gears up to produce and act in a movie on the popular social networking site. The film is produced by Khan's Red Chillies Productions in association with the Morani Brothers of Cineyug, and marks the directorial debut of TV anchor and radio personality Roshan Abbas. Confirms Mohammad Morani, "We are coming up with a film on Facebook and similar social networking sites in collaboration with Red Chillies, and Shah Rukh might act in it. The talks are still on"

The film is based on Abbas play, Graffiti - Post Card From School, which deals with the problems of teenagers and adolescents. Zoa, daughter of Karim Morani, also makes her acting debut with the film. Zoa has been working as an assistant with directors like Farah Khan and Rajkumar Santoshi. She was seen in a bit role as one of the aspirants for the Shantipriya lookalikes in Om Shanti Om.

Elsewhere, Hollywood filmmaker David Fincher is in advanced talks with Columbia Pictures to direct The Social Network, a film based on the true story of the founding of Facebook. The screenplay is based on the book The Accidental Billionaires.

The film will see actor Jesse Eisenberg playing Facebook CEO Mark Zuckerberg, pop star Justin  Timberlake as Napster co-founder/Facebook president Sean Parker and Andrew Garfield taking on the role of Facebook co-founder Eduardo Saverin.