There is not much that the Congress and the BJP have in common, but this one devotional song links the political opponents — Om jai jagadish hare is the caller tune of choice for many leaders from the two parties.
Other religious songs dominate the caller tunes of older BJP politicians
— Vijay Goel, candidate from New Delhi, has Gurubani as his caller tune; whereas the cell phone of Ramesh Bhiduri, candidate from South Delhi, croons Itni shakti humein dena daataa.
If the BJP leans towards religious music, most Congress workers have got the campaign song Jai ho as their caller tune. Some party candidates, however, like a little more zing. Dial the number of Ajay Maken, Congress candidate from New Delhi, and you hear the spirited sound of Khuda jaanay kay main fida hoon from Bachna Ae Haseeno. Younger leader Priya Dutt makes callers listen to John Lennon’s Imagine, possibly in the hope of making the world a better place.
You can tell which candidates are the most businesslike — they are the ones who don’t have any caller tune. Milind Deora and Sachin Pilot are in this club.