More than two-thirds of parents feel that their kids childhood ends before they become teenagers, a new survey has revealed.
According to the study, children are so worried about sex, popularity and their looks they are losing their innocence by the age of 12, the Mirror reported.
16 percent said that their child’s innocence was lost by the age of 10, with many blaming the internet and celebrities.
The research, for parenting website Netmums, also found a quarter of parents feel their children become interested in sex before they are mature enough to cope.
Social media is another influence - with half of girls aged seven to 13 - fretting about how many friends they have on Facebook.
Nearly half of parents with daughters that age say they are body conscious and feel under immense pressure to be thin.
And half of parents said that their son is under pressure to believe appearance is the most important thing about someone.
Netmums co-founder Siobhan Freegard said: “It’s shocking childhood now ends by 12 years old. The pace of modern life is snatching away precious years of childhood - they should be playing for the sheer joy of it without worrying what they look like or whether they’re popular.”