While most producers would normally want a large audience to watch the trailer of their film, Aditya Chopra plans to take a different route. We’ve been informed that the makers of Dhoom:3 will attach its teaser trailer only to their upcoming production, Shuddh Desi Romance (SDR).
“We are happy to announce that the teaser trailer of D3 will release exclusively with SDR in theatres worldwide on September 6,” says Rafiq Gangjee, vice president marketing and communications of the production house.
A source close to the production house informs, “As a promotional strategy, the trailer will remain exclusive to SDR for the first week and the other screens that will not show the movie will not get the trailer. This way, whoever wants to watch the Dhoom:3 trailer will invariably have to watch SDR.”
The insider adds, “The makers have chosen this promotional strategy to generate curiosity among people. The motion poster of the film tracked incredibly. The audience of SDR will get an exclusive opportunity to watch the teaser trailer, unlike the audience of any other film that is showing at screens.”
The film is slated for release in December.