HindustanTimes Fri,26 Dec 2014


A timely cut
Usmeet Kaur, Hindustan Times
July 20, 2013
First Published: 11:11 IST(20/7/2013)
Last Updated: 11:12 IST(20/7/2013)
Fashion designer Amit Kashyap, in city to showcase his monsoon bridal collection, talks about his upcoming online store and designing for the Punjabi brides. HT Photo

Heeding to the call of the present times, Delhi-based fashion designer Amit Kashyap is now going on the web to make his apparel available to one and all. In Chandigarh to showcase his Monsoon Wedding collection at Hotel Metro, Sector 35, Chandigarh, on Friday, Amit talked about his online apparel store and offered suggestions for the Punjabi brides-to-be.

Announcing the name of his online store, Amit says, “Through, we want to give people a one-stop shopping option for buying ethnic, western and sportswear.” The designer’s venture would be functional by October and is being started in association with model-actor Kashmira Shah, who, says Amit, would be working on the sportswear while he would lend his design element to ethnic and western dresses.

Meanwhile, Amit continues to make his Delhi store Enlivens Deiva a success. “Enlivens is a French word that means ‘enlightenment’. I started it in 2000 for selling high-end interior furnishings. Then, six years ago, I ventured into garments as well and added the ‘Deiva’ to Enlivens,”
he tells us.

For his Chandigarh visit, Amit says he partnered with Anjali Makin (MD, Sparkle Event and Management Pvt Limited) and Jairaj Singh (MD, Hotel Metro), to organise a lifestyle exhibition called Teej Celebration Festive Line that would be held at Hotel Mountview, Sector 10, on July 20 and 21. “I have especially brought my monsoon bridal collection here, which incorporates chiffons and georgettes using sequins. I have also played a lot with neon shades of yellow, green and orange.

My work also sees ample cut-work and Swarovski,” he says.

Making a special mention of the Punjabis’ fashion sense, Amit adds, “People in Chandigarh and Punjab are very fashion conscious and have a good exposure to the fashion market. So, it isn’t very easy to impress Punjabi women. But, it is fun to design for the ladies with a love for vibrance.”

Copyright © 2014 HT Media Limited. All Rights Reserved