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HindustanTimes Mon,21 Apr 2014

10dulkar makes an impact
Namya Sinha, Hindustan Times
New Delhi, February 20, 2011
First Published: 15:25 IST(20/2/2011)
Last Updated: 00:57 IST(21/2/2011)

The Little Master may've made his way out early at the India-Bangladesh match on Saturday, but he's firmly footed on the fashion field. Thirty-seven-year-old Sachin Tendulkar's World Cup jersey number 10 has become a rage among youngsters, and is flying off shelves like hotcakes.  

"Sachin's number 10 jersey is the most popular. All the jerseys and tees we've manufactured for training camps have the number 10 logo, as that's what's most in demand," says Taran Malhotra of Ludhiana-based Ankita Impex, one of the manufacturers of World Cup jerseys in India.

They have been given an order of 1 lakh T-shirts with the number 10 logo alone, by the Indian team jerseys' official retailers, Pantaloons. For other teams such as Australia, West Indies and Sri Lanka, the number of units ordered for is a mere 5,000 each.

"Around 400 jerseys are going off the racks everyday, and number 10 rules them," says Sanjay Ramakrishnan of Myntra.com, an e-commerce portal that is selling the official team India jersey.

It's not just retail chains, but also flea markets that Sachin's number is taking over. "Everyone comes looking for 'Sachinwala' T-shirts here," says Nand Singh, a shop owner in Sarojini Nagar, which sells locally manufactured sports jerseys. "Baakion ko to kum hi poochhtein hain (Hardly anyone asks for other players)," he adds. "Is saal to Sachin ka bhoot chhaya hua hai. Pehle Beckham bikta tha, ab sirf number dus (This year, Sachin's a big rage. Earlier, footballer David Beckham was a hit, but now, it's only number 10)," says Rajkuvar, a shopkeeper in Palika Bazaar.

The reason behind the enormous figures, feel producers and store owners, is that this is speculated to be the Master Blaster's last World Cup. "This is Tendulkar's last year, and I’ve already bought four such tees. God knows when I'll get them next," says Kunal Malhotra, a Bsc student of Delhi University. "I can't believe Sachin is going. We have to wear our support on the sleeve!" says Nimmi Sen, a 24-year-old artist. Second on the popularity chart after Sachin is Dhoni's number 7.

Should these guys get another number?

Virender Sehwag, No.44
DOB: 20 Oct 1978. He is number 20=2+0=2 and wearing number 44=4+4=8 is unlucky. Should go for: 2 or 11.

Yusuf Pathan, No.28
DOB: 17 Nov 1982. He is number 17=1+7=8, wearing number 28 =2+8=10=1+0=1 is bad. Should go for: 42.

Piyush Chawla No.66
DOB: 24 Dec 1988. He is number 24=2+4=6, and number 66 is not good for him. Should go for: 15, 24, 33 or 42.

The others

MS Dhoni, No.7
DOB: 7 July 1981. He is number 7, so his jersey number is great.

Gautam Gambhir, No.5
DOB – 14 Oct 1981. He is number 5, and so is his jersery number.

Yuvraj Singh No.12
DOB: 12 Dec 1981.
He is number 3. Should wear number 21.

Suresh Raina, No.3
DOB:  27 Nov 1986.
He is number 9. Number 27 would prove luckier.

Zaheer Khan, No. 34
DOB:  7 Oct 1978
He is number 7, so his jersey number is not powerful enough.

Harbhajan Singh, No.3
DOB: 3 July 1980
Totally in sync with his own number.

Praveen Kumar, No.8
DOB: 2 0ct 1986
Not good. Should go for 11 or 19.

Ashish Nehra, No.64
DOB: 29 April 1979. He is number 2. Can go for 11.

Munaf Patel, No.13
DOB: 12 July 1983
13 means the unexpected. He should go for 9 instead.

R. Ashwin, No.99
DOB: 17 Sep 1986
He is number 8 and wearing number 9. It’s bad for him.


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