The market share of English news channels increased by 15% as an estimated 42.1 million viewers in India watched the royal wedding between Prince Williams and Kate Middleton Friday, said rating agency Audience Measurement and Analytics Ltd (aMap).
The surprise element of the rating was
the viewership among housewives jumping by 25%.
Prince William and his bride Kate Middleton wait for the formal wedding proceedings to start.
"Viewership among housewives increased as they were glued to the watch every detail of the wedding ceremony, the designer clothing and the grand affair," Jiniti Shah, vice president, aMap said in a statement on Saturday.