He achieved heartthrob status with his debut in the hit romcom Jaane Tu Ya Jaane Naa and Imran Khan is returning to the genre with I Hate Luv Storys (IHLS), which he says is a parody of all things Bollywood.
Though Imran's new film pokes fun at the "cheesy" treatment given to love stories in Hindi cinema, the actor says that the film does not take a condescending look at Bollywood, instead the laughters come from the fact that everyone loves the much derided cliches.
"IHLS is a self parody and we are not shying away from admitting that. See, the fact is that there is a tendency amongst a lot of people in the industry to say that the song and dance routine is passe. It is something that I have never understood," the actor told PTI.
The Karan Johar production, directed by debutante Punit Malhotra sees Imran pair up with Sonam Kapoor, who plays a die-hard filmi romantic.
If promos are any indication, the film makes an unabashed statement about the song, dance, mush and romance in Bollywood. But he is all for more song and dance in films, said the 27-year-old actor.
Infact, Imran is of the opinion that Bollywood does not need to be apologetic about it's song and dance routines and stick to it's entertainment value.
"We are making films for the Indian industry so why not just make it the way everyone loves them? If we are making Hindi films with all the songs and dances then why be apologetic? We should be proud of what we are doing and only aspire to do something better. Let's work further on getting some more amazing music and amazing dance numbers but let's not do away with them please," he said.