'Shocking', 'disgraceful' and 'madness' is how Bollywood on Saturday reacted to the detention of Indian cinema icon Shahrukh Khan at a US airport, apparently because of his surname. His close friends Karan Johar, Farah Khan, Juhi Chawla and Aziz Mirza as well as industry veterans like Mahesh Bhatt and Raza Murad slammed the the ill-treatment meted out to the megastar.

"Shocked and upset... Feeling terrible for Shah Rukh...," Johar, a well-known film director, wrote on his twitter page while Juhi said the detention was "as absurd as Brad Pitt coming to India, being strip-searched, investigated and interrogated".

Choreographer-turned director Farah Khan, one of his closest friends, asked, "if he can be discriminated (on the basis of religion), who else is left. Shahrukh was on Time Magazine among its 50 Most Influential People. It is not only discrimination but lack of knowledge also."

Filmmaker Bhatt said, "it is shocking that Shahrukh Khan, who is by every definition a global icon, should be subjected to something like that".

Actress Priyanka Chopra, who had worked with Shahrukh in 'Don', termed the incident as "disgraceful".

"Shocking, disturbing and downright disgraceful. Its such behaviour that fuels hatred and racism. SRK's a world figure for Gods sake. GET REAL!!," an angry Chopra wrote on her Twitter page.