Men’s magazine Penthouse is set to launch the world’s first 3D porn television channel in Europe. Penthouse said the station will broadcast full 3D in high definition, streaming 30 hours of programming monthly, and the network’s original, adult-oriented programming will include “both soft-core and hard-core feeds”.

“We are very excited about the launch of the Penthouse 3D channel,” the Herald Sun quoted Marc Bell, CEO of FriendFinder Networks, the Boca Raton, Fla.-based parent company of Penthouse Media Group, as saying.

“Our goal is always to deliver the latest technology on the world’s best platform,” he stated.

Hustler had last month said that it was preparing a branded HD channel that would also support some 3D programming, but it appears Penthouse has beaten them to it.

“We started shooting in 3D this past summer, and have significantly invested to perfect 3D production quality,” Bell had said in early January when he announced the channel’s launch.

“Consumer excitement for 3D content is high, and Penthouse is the one studio that can rely on its broad expertise to deliver 3D in a manner unmatched by any other branded entertainment company,” he had added.