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Shantanu & Nikhil
HindustanTimes.com, PTI
New Delhi, April 20, 2004
First Published: 19:27 IST(19/4/2004)
Last Updated: 19:40 IST(20/4/2004)

'Shantanu & Nikhil', is a label with an eye on the young and trendy Indian garments market. The company is in the business of manufacturing high quality Indian ethnic garments both for the national and international market. Shantanu and Nikhil Mehra make a winning team with a unique blend of creativity and management skills and hence have established a brand that has been able to capture the imagination of its target audience.

Shantanu, having done his MBA from the University of Toledo, Ohio, USA and Nikhil, a product of FIDM (Fashion Institute of Design & Merchandise) Los Angeles decided to pool in their entrepreneurial & designing skills in the business of fashion. This led to the birth of 'Shantanu & Nikhil' as a label in 1999.

The label is synonymous to 'future fusion'. It stands for a lot of innovative ideas, freedom of speech in fashion and wearability in creative aspect of Indian Fashion. The style exudes vibrancy and confidence. This makes the brand an obvious choice for those who are outgoing, upwardly mobile and have a keen sense of style and sophistication. The label 'Shantanu & Nikhil' spells out effervescence and celebration of being young. The garments include sensuous sarees and chiffons georgettes with intricate embroidery ref1ecting the richness in its essence. 'Shantanu & Nikhil' is a trendsetter of many styles and innovations such as fashion designing like short fitted kurtas from the 70's for men.

'Shantanu & Nikhil' provides a perfect combination of traditional and contemporary silhouettes. The label also has an exclusive line for the Indian groom varying from Jodhpuri Nehru jackets to sherwanis and waistcoats.

Collection for LIFW 2003

Shantanu & Nikhil, the label that stands for 'freedom in fashion' will unveil the adventurous moods of structured stripes, a key inspiration for its Fall- Winter 2003 collection. The designer duo will showcase their western line for the bold and the vivacious young women on July 18, 2003 at 9:00 pm as part of the much-awaited Lakme India Fashion Week 2003.

The collection is all about an exclusive prêt-e-porter elegance that has incredibly redefined the label 'Shantanu & Nikhil'. With a bit of the idealism and bit of a shock, this new lady like attire is for the aristocratic and zesty jet setters with its sophisticated and vibrant femininity that has been reinvigorated by the optical illusionist element brought out by engineered stripes.


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