(inclusive of taxes), and trying to position itself as a "shopper's airline", by offering discount vouchers in a leading mall in Bangkok, which also offers 50-70 per cent off on leading brands.
"We are not just competing on price but offering a value, which is quite different. We would like to offer a great shopping and holiday experience to travellers from India," Nok Air CEO Patee Sarasin told HT from Bangalore.
Nok Air will operate daily flights from Bangkok to Bangalore, using a Boeing 737-400, with a capacity of up to 156 seats. The flight from Bangalore leaves at 3.35 am and reaches Bangkok at 9.10 am, informed the CEO.
The CEO also said next Nok Air plans to connect Chennai, Hyderabad and New Delhi, and has already secured rights to fly to these cities. Nok Air is the leader in Thailand with 28 per cent share on domestic routes, and is owned 39 per cent by Thai Airways.
At Nok Air much efforts are put in to understand the needs and demands of passengers, stated the CEO.
Nok Air is a new low-cost airline registered under Nok Airlines Co Ltd. It is a joint venture between public and private investors. Nok is Thai for "bird". It is a short, simple and easy to remember name that all Thais can relate to.
As for the goal of the airline, the CEO said we aim to touch all our passengers with our friendly Nok culture. As a result we hope to give passengers a level of service that is beyond their expectations, the CEO further added.
Secondly the CEO informed Nok Air would like to offer the freedom to everyone to make flying an option, as a means of transport. In order to achieve this, the CEO said we try to understand consumer behavior and how we can make flying as easy and convenient for them as possible.
Lastly the CEO said Nok Air holds safety at the heart of the operation. Nok Air aircraft operations comply fully with the same safety standard as Thai Airways International. Its current aircraft are all newly leased from Thai Airways with highly experienced cockpit crews.
In terms of flight operations, Nok Air will be flying to all parts of Thailand, with Bangkok to Chiang Mai, Udon Thani, Hat Yai, Phuket and Nakhon Si Thammarat and the new route between Chiang Mai - Udon Thani.
The price of the air tickets will be competitive with other low cost airlines in the market. With this strategy, Nok Air hopes to be able to give those who have never flown before, a convenient and desirable means of transportation. At the same time, the CEO says we offer the chance to those that already are enthusiastic travelers, the opportunity to travel even more often. For these reasons, we at Nok Air, hope that we are the choice for you whenever you travel.