The Bachelors in Management Studies (BMS) department of Jai Hind College is taking their annual fest, Talaash, to a different level this year. For the first time in its 13 years, it is supporting a social cause this December. The students plan to distribute food and clothes to disadvantaged kids in various parts of the city on July 15.
“I am proud that the students have taken this initiative and are handling it independently, without any monetary contribution from the college management or any NGO. They wish to establish an example of corporate social responsibility,” says Dr Rakhi Sharma, co-ordinator, BMS, Jai Hind College.
This team, comprising around 60 students, will distribute packaged food, drinks and T-shirts to kids in various parts of the city. “The areas we plan to cover are Churchgate, Andheri, Bandra and Dadar among others. Our entire department has contributed liberally to get to the final objective of the campaign,” says Akshata Monga, member of the
organising team of Talaash.
Talking about the external support for Talaash, Dr Sharma says, “Since our theme is on social causes, Fever 104 FM has helped us get the Dharavi Rocks group to perform on the cultural day of the fest.”
Dharavi Rocks is a group of youngsters hailing from Dharavi, who are known for extraordinary music performances in which they use sticks carved out of branches and instruments made from recycled plastic, buckets, tin covers, soft drink cans and water drums among other things.
“When Fever 104 FM approached us for a performance on the cultural day of Talaash 2012, we accepted the offer. We plan to perform original compositions at the event,” says Abhijit Jejurikar, trainer, Dharavi Rocks.
The dates for Talaash this year are December 9, 10 and 12.