With this edition of the World Cup drawing to a close, the International Cricket Council has unveiled the logo for the 2015 event in Australia and New Zealand as part of a symbolic handover to the co-hosts.
"As the ICC Cricket World Cup 2011 draws to a close in Mumbai today, the logo for
the ICC Cricket World Cup 2015 to be held in Australia and New Zealand is unveiled as part of a symbolic handover from the successful 2011 hosts to their counterparts four years hence," the ICC said in a statement.
The ICC received applications for the design from across the world before awarding it to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015.
It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries' cultural identities.
The result has been what ICC chief executive Haroon Lorgat describes as "a dynamic logo which captures the cultural influences in the two host countries".
"The ICC, Cricket Australia and New Zealand Cricket have all worked together with the consultancies to produce this beautiful logo. On the back of a hugely successful ICC Cricket World Cup 2011, I am sure that it will gain recognition over the next four years as we use it in promotional, marketing and partner activations," he added.
Cricket Australia's chief executive James Sutherland and New Zealand cricket chief Justin Vaughan said the World Cup Down Under would be a massive success.
"This really brings it home to people in Australia and New Zealand that the countdown to the ICC Cricket World Cup 2015 has started. We have four years of hard work ahead of us but I am certain that we can match the very high standards set by the ICC Cricket World Cup 2011," Sutherland said.
"Hosting an ICC Cricket World Cup is a great honour as well as a great challenge but we are sure both New Zealand and Australia are up to that challenge," added Vaughan.