After his outstanding World Cup campaign, Yuvraj Singh's mother does not want her son to be commercially exploited by all and sundry as the stakes are set to hit an all-time high.
"Yuvi has been misrepresented so much in the past, in every respect, so I don't want any more such instance
happening now," said the star all-rounder's mother, Shabnam Singh.
Yuvraj Singh poses with the ICC Cricket World Cup trophy at the Taj Mahal Palace hotel during a photo call in Mumbai.
Shabnam further added that from now on Celebrity Locker, an event and entertainment management company, will look after her son's commercial interests.
Questions were raised over Yuvraj's fitness and form prior to the quadrennial extravaganza but the batsman proved his critics wrong by winning not one, but four Man-of-the-Match awards in a span of 45 days.
"He has been fit and has answered his critics in the best possible way. I think his performance in the most trying conditions speaks for itself. I just hope it continues like that. Action always speak louder than words," his mother said.
It wasn't easy for Yuvraj to reclaim his physical and mental peak after undergoing the biggest crisis of his cricketing career last year.
"Yuvi had such a crisis in confidence that at times he confessed he didn't know what to do the next day," a close friend shared.
When the going got tough, his mother, always a pillar of strength, and their family Gurus -- Sant Baba Ram Singh ji and Sant Ajit Singh ji of Fatehgarh Sahib district -- helped the talented all-rounder in getting back his focus.
"The one constant message from Guruji was: 'stay calm'. Let things come to you."
The message, it seems, has worked wonders.