Recession and strike-hit industry has finally something to cheer about. Dev D has completed a stint of 100 days. This weekend, the film has entered its 15th week and on Sunday, it completes a 100 days run at the box office. The film that was made at a nominal budget of around 10 crores was released on February 6 and broke even in just 10 days.

The movie's success is being attributed to its unique marketing strategy and out-of-the-box treatment.