If you spot heartthrob Imran Khan selling tickets at a multiplex ticket counter, don’t be surprised. It is a part of I Hate Luv Story’s post release promotion plan which releases on July 2 across theatres in India.

Understanding the importance of post release promotion, Khan has already chalked out the post release promotion plan for IHLS.

As a part of his plan, the actor along with producer Karan Johar and co- star Sonam Kapoor will be seen selling popcorn and movie tickets! He will also be signing autographs, interacting with the audience and posing for pictures while getting first hand response from them.

“I'd rather sell more of tickets than popcorn. That's more important," Imran told Mid-Day.

Explains Imran, “For the last few weeks, Sonam and I have been travelling across the country as well as abroad for the film's promotions. We have been talking a lot. We have said what we had to about the movie, our roles and experiences shooting for it as well as about the music.”

Aamir Khan’s nephew will be visiting multiplexes and theatres across Mumbai on Saturday. “We will begin in the morning when the first show starts and continue till the last show ends,” Khan told the tabloid.