The government on Thursday banned two underwear advertisements — Lux Cozy and Amul Macho — claiming them to be “indecent, vulgar and suggestive.
The Information and Broadcasting ministry has instructed all television channels to stop showing the advertisement with immediate effect. The
ads have been considered "indecent, vulgar and suggestive" and thus violative of Rule 7 (8) of the Advertising Code, the Ministry said in its order.
The Amul Macho ad showed a newly-wed woman suggestively washing her husband’s innerwear at a dhobi ghat.
The advertisements were being shown on many channels including Star Plus, India TV, NDTV and IBN 7.
The ban has been imposed under the advertising code, which prohibits the showing of any indecent advertisements on television.
The ministry in April has issued an advisory to all channels asking them to be more careful in selection of content of advertisements and strictly adhere to the Advertising Code.
When the advertisements continued, the ban was imposed, the ministry said.