Refuting reports that the colour version of the 60's classic
Mughal-e-Azam was running to empty houses in Gulistan theatre in Lahore, where it released on April 24, the makers of the film said the film was doing above average business.
Sources close to Akbar Asif, son of the
late K Asif said that the charm of the classic, coupled with the brilliant techniques used in its colourisation had begun drawing crowds to the theatre.
"One must remember that for many of the people, specially of the older generation, Mughal-e-Azam is not a new film. In fact, it is a film many of them must have seen when it originally released in the 60s. So, initially it is only the younger generation that came to the theatres to watch the film.
However, once the magnificence of the film and its modern and colourised look held them enthrall, word spread of the "out of the world" experience provided by the film, drawing people from the older generation to the theatres," Dipesh Salgia of Sterling Investment coporation said said.
Media reports earlier this week had said Mughal-e-Azam had met with a lukewarm response from the Pakistani audience ever since its release in Gulistan cinema hall in Lahore on April 24.