Tourism department, at the moment is entirely focussing on attracting tourists to attend the Ardh Kumbh fair in January 2007.
With the limited budget sanctioned at the moment, the department is busy accomplishing the important task of publicity.
"We have received an amount of Rs 17.5 lakh at the moment and for the rest of the amount, the department has written an application to the state government," said RK Yadav, regional tourist officer.
The department is concentrating on tour operators and tourist agencies based in Delhi.
"The main advantage with Delhi is that there is an inflow of tourists from various countries round the year. The publicity will definitely help in drawing in a large crowd to attend the fair here.
The tour operators and the agencies have their offices in the foreign countries also. So they will be of great help in expanding the task of publicity," said Yadav.
Right now the posters and literature have been sent to the tour operators. The tourism directorate in various states of the country too have been informed about the entire activities so as to support the publicity in their state. The poster is based on the main picture of a scene from the mela and it has the dates of the main bathing occasions. The folders are yet to be printed.
For the international level publicity of the Ardh Kumbh mela, the department has sent the printed materials to the embassies.
Meanwhile, there is the deadline of December 25 to complete the rest of the tasks which could be accomplished with the budget mentioned. A photo exhibition will be set up in the mela area which will have all the information related to significant tourist spots of Uttar Pradesh. The visitors will be handed over the literature of the tourist spots. They could also buy the picture postcards.
Another project of a tent colony in mela area is also in the row. The colony will be set up at the crossing of Jawahar Lal Nehru Road and Triveni Road.
It will be equipped with 110 beds. There will be 40 Swiss cottages with double beds and three dormitories with 10 beds each. A restaurant will be opened inside the premises which will serve the outsiders too besides serving those staying in the tent colony.
Tourism Information Centres will be set up at seven spots in the city such as the railway station, bus depots in Civil Lines and Zero Road, Arail and Jhunsi area, main mela area and Sangam.
These centres will make available folders, guide maps etc to the tourists.