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HindustanTimes Mon,22 Sep 2014

Where talent counts

Usmeet Kaur, Hindustan Times   October 24, 2013
First Published: 11:00 IST(24/10/2013) | Last Updated: 11:03 IST(24/10/2013)

After having lent his voice to the theme song of the recent Bollywood hit Saheb Biwi Aur Gangster, playback singer Vipin Aneja finally found fame.  In city recently, the Delhi-born boy talked about how Bollywood made a difference to his career and what he’d be bringing out next.

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“My first original non-film commercial project was an album called Teri Payal that came out in 2001. It did well, but I eventually realised that non-film music couldn’t flourish in India,” says Vipin, who is now based in Mumbai. The singer is more popular for singing the remixed version of the old Hindi film song Gulabi Ankhen, which was a part of the album Salute to Bollywood.

Having been a part of the Hindi music arena for a decade now, Vipin adds, “Singing has been my passion. But back in the ’80s, there were no reality TV shows that could give youngsters a platform to showcase their talent.”

The singer claims he had another non-film album on his mind, but a lack of listeners’ interest discouraged him from releasing it.

However, now the scenario has changed and Vipin is happy with that. “Thankfully, with platforms such as Coke Studio (aired on MTV) and MTV Unplugged, where singers from all parts of the country are given a chance to sing, non-film music has revived in India. But, to earn a name, one still has to associate with Bollywood,” says Vipin, who performed for AR Rahman’s world peace concert, Unity of Light, and travelled with the musician to Dubai and Malaysia amongst other countries.

http://www.hindustantimes.com/Images/Popup/2013/10/Vipin.jpg

Presently, Vipin says there is another challenge that the music industry in the country is facing – “a lack of fresh talent syndrome”.

“Years ago when I made a foray, there was a lack of fresh talent and I got an advantage. But, on the other hand, the shelf life of a singer has reduced,” he adds.

Having performed on events hosted by the top corporate houses, Vipin says he is sometimes asked why he charges so much. “I have sung for Bollywood, which is not easy. To make your talent visible and impactful, it is monumental to sing for the films. To survive in these times, one needs to be either a Honey Singh or a part of Bollywood,” he laughs.

Next, Vipin is gearing up to sing for the films Dee Saturday Night, Sonali Cable and Desi Magic.

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