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HindustanTimes Tue,30 Sep 2014

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August 25, 2014

Tech effect: Smartphone applications  are putting convenience and connectivity into the consumer’s palm, creating a ...
March 3, 2014

Thanks to convenience, ease of access, greater choices, attractive prices, all riding on growing internet penetration an ...
January 16, 2014

Soon, your clothes, accessories, jewellery and school products may sport the original Smiley brand, albeit with disti ...
December 29, 2013

Indian consumers feasted on films and celebrities, bid farewell to Sachin Tendulkar, bought clothes in neon shades, ate ...
November 11, 2013

India’s urban consumers are delighted with the mobile revolution, but dissatisfied with operators’ services. Consumer ra ...
November 9, 2013

The power of ideas gives the edge in a new game in which interactive, real-time communication is key. Blogs and speciali ...
April 20, 2008

Invented in England, improvised in the US, re-invented in Mumbai, born in Kolkata – and funded from Finland. If cricket ...
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April 18, 2008

From being product-centric to becoming process-centric, Xerox announces its shift with a new logo, reports Anita Sharan.
September 5, 2008

The naming of Paul Polman of Nestle to held Unilever Group, parent of Hindustan Unilever Ltd has surprised many Indians, ...
May 22, 2007

Since everyone has ego and responds to life through it, it really would be pointless to run it down as something ba ...
April 4, 2007

Advertising on cricket is not so much about the game itself, but about the fact that it draws huge viewership in India, ...
December 20, 2007

Its potential cannot be definitely stated since the genre offers opportunities fuelled by technology, reports An ...
February 21, 2008

The fact that a news channel is taking a double path, an ad campaign and an editorial effort, simultaneously, with the a ...
August 16, 2010

Question the clutter as much as you may, but the figures tell their own story about celebrity endorsements of brands. Th ...
October 4, 2013

The last five to seven years have seen a ground shift in the advertising world. With advertisers seeking more creative w ...
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