Coca Cola features Tendulkar on its cans

  • PTI, New Delhi
  • |
  • Updated: Mar 19, 2012 09:38 IST
  • Sachin Tendulkar

    Sachin Tendulkar arrives for a practice session at the Wankhede stadium in Mumbai.

  • Sachin Tendulkar

    Sachin Tendulkar, left, looks at teammate Virender Sehwag who sips a drink during a training session ahead of their third Test cricket match against West ...

  • Sachin Tendulkar

    Sachin Tendulkar during the practice session at Wankhede stadium in Mumbai ahead of third Test match against West Indies.

  • Sachin Tendulkar

    Sachin Tendukar (R) and coach Duncan Fletcher gesture during a practice session at the Wankhede stadium in Mumbai.

  • Sachin Tendulkar

    Sachin Tendulkar smiles during a practice session at the Wankhede stadium in Mumbai.

  • Sachin Tendulkar

    Sachin Tendulkar gestures during a training session ahead of their third Test cricket match against West Indies in Mumbai.

  • Sachin Tendulkar

    Sachin Tendulkar lies on the ground during a practice session at the Wankhede stadium in Mumbai.

  • Sachin Tendulkar

    Sachin Tendulkar, second left, poses for photos with fans during a training session ahead of their third Test cricket match against West Indies in Mumbai.

  • Sachin Tendulkar

    Sachin Tendulkar does stretching during a training session ahead of their third Test cricket match against West Indies in Mumbai.

  • Sachin Tendulkar

    Sachin Tendulkar bats during a training session ahead of their third Test cricket match against West Indies in Mumbai.

Soft drink gaint, Coca-Cola India will be featuring iconic batsman Sachin Tendulkar on its cans to commemorate his historic 100th century scored recently against Bangladesh in the ongoing Asia Cup.

While nine of such cans in different colors have been launched in the markets in 2011, displaying his centuries personally hand-picked by Sachin, the 10th limited edition Golden Can was put on hold awaiting Sachin's 100th hundred in international cricket.

The can features a picture of Tendulkar along with statistics of the 10 selected centuries.

According to Atul Singh, president & CEO, Coca-Cola India and South West Asia, "Sachin has spread happiness and joy ever since he held the cricket bat in his hand. It is not just his on field achievements but also his off the field conduct which makes him a role model for millions of people around the world.

"Today he sits at the pinnacle of international cricket and we at Coca-Cola India compliment and salute his achievement of the 100th Hundred.

"Sachin is a part of the Coca-Cola family, and our entire system joins the country in the revelry and celebrations, by releasing the special edition Coca-Cola 'happiness' cans - our tribute to the master," he added.

 

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