Apparently, in the very first episode, on May 6 last year, Aamir had appealed to the viewers to donate funds towards Snehalaya. It is believed that the NGO received over Rs. 1.13 cr from donations from across the country.
At the opening of the Bhawan in Ahmednagar, Aamir also launched a SJ DVD and witnessed a live performance by music composer, Ram Sampath. “Aamir wanted to attend the launch, so he specially took time out. He spent a lot of time with the kids and the local staff inquiring about the basic facilities that they will be able to provide to women in distress,” says an insider from his team.
“The Bhawan is meant for rape victims, abandoned girl children and other helpless women. This centre will provide women with food and shelter and eventually rehabilitate them,” adds the insider.
While Aamir couldn’t be reached for a comment, his spokesperson says, “He was at Ahmednagar to launch Satyamev Jayate Bhawan. He was really touched to receive so much of love from kids at the Bhawan.”