"We have a problem rooted in our own consumers: they are the ones who want everything the same and refuse to buy an apple that doesn't seem perfect. The products are all the same and we're losing the richness we have," Roger said in an interview with Efeagro in Madrid.
"Chocolate is a pretext for creating," said the chocolatier, who traveled to Spain to present his work within the framework of Madrid Fusion.
As his products are being marketed, Roger is devoting himself to exploring the possibilities that the vegetable world offers to the chocolate universe.
"I come from the countryside. I'm a lover of plants, of botany. We have to defend these (things), which are very mistreated by society and which are marvelous when they are mixed with chocolate," he said.
The result is an array of unexpected taste combinations which seek to transmit "the pleasure of chocolate and respect for nature", using products from his own garden, including basil, pepper and lemon, which he merges with the textures of the chocolate.